Communicate, Collaborate and Influence (CCI)

The Communicate, Collaborate and Influence (CCI) pre-convention programming is open to any Farm Bureau member interested in confidently connecting with consumers to build trust and confidence in American agriculture. The program is held at the AFBF Convention on Saturday from 1:00-3:30 p.m.

Make the most of your AFBF Convention experience!

Plan to COME EARLY to benefit from this valuable opportunity at the AFBF Convention!

Attendees may register for this program or simply join the sessions on-site.

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*This programming is hosted by the AFBF Promotion & Engagement Committee for the benefit of all convention attendees.

Thank you to this year's CCI Sponsors:

CCI Workshop Schedule

Opening Keynote – Featuring Jon Dinsmore, The Greenscreen Farmer

Grow Your Influence: Engaging Consumers in the Age of Greenscreen

This opening segment will feature a keynote by The Greenscreen Farmer, Jon Dinsmore. Jon will share his story and what drove him to begin posting about his farm on social media. With over 13 million likes on TikTok, he uses his account to highlight farm life, crop production, and sustainable practices. He will inspire attendees to share their tales and engage with consumers.

Consumer Engagement Training – Featuring Morgan Walker, Managing Director of Brand Marketing Communications, American Farm Bureau Federation

Imagine: Bridging the Gap – Effective Communication Strategies to Engage Consumers

In this segment, we will explore innovative communication strategies that empower farmers to connect with consumers effectively. Participants will learn how to articulate their stories, values, and practices, fostering transparency and trust. Through informative discussions and real-life examples of current consumer trends and concerns, we’ll examine best practices in storytelling, digital engagement, and consumer education. Join us to reimagine how farmers can enhance their communication skills to build stronger relationships with consumers, promote their sustainable practices, and ultimately drive consumer appreciation and trust for American agriculture.

Closing Program – Hosted by the AFBF Promotion & Engagement Committee

Lead the Way: Engage with Consumers Where They Are

In this closing segment, you will learn about a signature program of P&E that encourages farmers to engage with consumers where they are, one on one. The Ask A Farmer program will provide you with an opportunity to immediately Communicate, Collaborate and Influence in your state and counties.

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