The Power of Engagement

Join award-winning film and tv producer Sam Goldberg for an interactive workshop on the power of storytelling in agriculture. With a career dedicated to bringing meaningful agricultural stories to the screen, Goldberg brings deep expertise in how to shape narratives that resonate with diverse audiences.

In this session, you will:

• Identify your personal agriculture story and connect it to broader industry trends.
• Learn a clear framework for articulating your story in a compelling way.
• Explore how to redefine the modern farm story for three key audiences: yourself, your community, and your country.

By stepping back from the day-to-day work of agriculture, you will gain a fresh perspective on how to communicate about why you love agriculture and why it matters. The workshop will provide tools to help you inspire others, break through barriers of understanding, and draw people outside of agriculture into deeper engagement.

Leave this session equipped with practical strategies and renewed confidence to tell your story — and in doing so, help redefine the modern farm story for the future.

Keynote Speaker: Sam Goldberg

Sam is a film, television, theatre and live events producer who is passionate about tackling relevant agricultural stories. He has produced multiple award-winning documentaries including The Last Survivor, Web and Silo: Edge of the Real World, the precursor to his film SILO, the first ever feature film about grain entrapment. His newest farm project, Perfect Sundays, is a 6-part limited television series about a dairy farm on the brink, elevating the topics of farm legacy and resilience. Goldberg frequently speaks at events and is a guest teacher at the NYU Tisch School of the Arts, Stonestreet Studios and the University of Pennsylvania. He spent the majority of his life and creative career in New York City but currently lives on an old farm in rural Pennsylvania with his two beautiful children and incredible wife and creative partner Rupa Mehta.