Trade Show & Cultivation Center
Full Schedule of Events on the Trade Show Floor
About
The Trade Show at the American Farm Bureau Convention brings together thousands of the country’s leading farmers and ranchers to view the latest products and services from the nation’s top agribusinesses. Plan your route through the trade show by previewing the exhibitor floor plan.
Trade Show Events
The agenda below provides a full schedule of events happening on the trade show floor on Saturday, Sunday and Monday.
Trade Show Hours:
Saturday, Jan. 10 - 12:00 p.m. - 5:30 p.m.
Sunday, Jan. 11 - 11:30 a.m. - 3:30 p.m.
Monday, Jan. 12 - 8:00 a.m. - 11:00 a.m.
Saturday, January 10
All times are in Pacific Time
1:30 p.m.
The EPA's Endangered Species Workplan: A Changing Regulatory Landscape for Pesticides
DetailsAg Insights Hub
2:30 p.m.
Fireside Chat with American Farm Bureau President Zippy Duvall
DetailsCultivation Center Stage
3:30 p.m.
AI in the Shed: Precision Upgrades for the Equipment You Already Own
DetailsAg Insights Hub
4:30 p.m.
From Ideas to Impact: Grassroots Advocacy in Action
International Year of the Woman Farmer panel hosted by AFB Women’s Leadership Committee
DetailsCultivation Center Stage
5:20 p.m.
Member Benefits "Get the Scoop" Saturday Winner Drawing
Cultivation Center Stage
5:25 p.m.
YF&R Discussion Meet Sweet 16 & Achievement Award Top 10 Announcements
Cultivation Center Stage
Sunday, January 11
1:00 p.m.
Champions of Community: County Activities of Excellence Showcase
DetailsCultivation Center Stage
1:30 p.m.
New Horizon Award Winners - Showcasing Innovative Initiatives Across the Country
DetailsCultivation Center Stage
1:30 p.m.
Fall Prevention: Proactively Identifying and Addressing Fall Hazards
DetailsAg Insights Hub
2:30 p.m.
Celebrating Veteran Farmers and the 2026 Veteran Farmer Award of Excellence Winner
DetailsCultivation Center Stage
3:00 p.m.
Driving Efficiency and Innovation: How Case IH Precision Technology Empowers Farmers and Ranchers
DetailsAg Insights Hub
3:25 p.m.
Member Benefits "Get The Scoop" Sunday Winner Drawing
Cultivation Center Stage
Monday, January 12
8:00 a.m.
YF&R Discussion Meet Final Four
Cultivation Center Stage
9:30 a.m.
How to Engage and Empower Young Leaders: Best Practices from Youth Organization CEOs
DetailsCultivation Center Stage
10:00 a.m.
Field to Fork Face-Off Hosted by the AFBF Promotion & Engagement Committee
DetailsCultivation Center Stage
10:55 a.m.
Member Benefits "Get The Scoop" Monday Winner Drawing
Cultivation Center Stage
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