American Farm Bureau Convention

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Trade Show & Cultivation Center

Full Schedule of Events on the Trade Show Floor

About

The Trade Show at the American Farm Bureau Convention brings together thousands of the country’s leading farmers and ranchers to view the latest products and services from the nation’s top agribusinesses. Plan your route through the trade show by previewing the exhibitor floor plan.

Trade Show Events

The agenda below provides a full schedule of events happening on the trade show floor on Saturday, Sunday and Monday.

Trade Show Hours:

Saturday, Jan. 10 - 12:00 p.m. - 5:30 p.m.
Sunday, Jan. 11 - 11:30 a.m. - 3:30 p.m.
Monday, Jan. 12 - 8:00 a.m. - 11:00 a.m.

Saturday, January 10

All times are in Pacific Time

1:30 p.m.

Precision Agriculture and Drones: The View from the FAA

Details

Cultivation Center Stage

1:30 p.m.

Native American Agriculture Fund

Details

Ag Insights Hub

2:00 p.m.

The Fertilizer Factor: What's Next for 2026

Details

Cultivation Center Stage

2:00 p.m.

Hedging Made Real Simple

Details

Ag Insights Hub

2:30 p.m.

How T-Mobile Responds to Disasters

Details

Ag Insights Hub

3:00 p.m.

Bridging the Gap Between Policy and Practice

Details

Ag Insights Hub

3:30 p.m.

AI in the Shed: Precision Upgrades for the Equipment You Already Own

Details

Ag Insights Hub

4:00 p.m.

Rural Development Drives Prosperous Communities

Details

Cultivation Center Stage

4:30 p.m.

From Ideas to Impact: Grassroots Advocacy in Action

International Year of the Woman Farmer panel hosted by AFB Women’s Leadership Committee

Details

Cultivation Center Stage

4:30 p.m.

Vence - Grazing Innovatively for the Future

Details

Ag Insights Hub

5:00 p.m.

Biological’s - Silver Bullet or Microwave Oven?

Details

Ag Insights Hub

5:20 p.m.

Member Benefits "Get the Scoop" Saturday Winner Drawing

Cultivation Center Stage

5:25 p.m.

YF&R Discussion Meet Sweet 16 & Achievement Award Top 10 Announcements

Cultivation Center Stage

Sunday, January 11

11:30 a.m.

Farm Bureau Ag Innovation Challenge

Details

Cultivation Center Stage

1:00 p.m.

Champions of Community: County Activities of Excellence Showcase

Details

Cultivation Center Stage

1:00 p.m.

How the Checkoff is Growing Soybean Demand

Details

Ag Insights Hub

1:30 p.m.

New Horizon Award Winners - Showcasing Innovative Initiatives Across the Country

Details

Cultivation Center Stage

1:30 p.m.

Fall Prevention: Proactively Identifying and Addressing Fall Hazards

Details

Ag Insights Hub

2:00 p.m.

From Chaos to Control: Modernizing Farm Communication

Details

Ag Insights Hub

2:30 p.m.

Celebrating Veteran Farmers and the 2026 Veteran Farmer Award of Excellence Winner

Details

Cultivation Center Stage

2:30 p.m.

From Field to Fork: Navigating Information Hygiene

Details

Ag Insights Hub

3:00 p.m.

So You Want to Write a Picture Book?

Details

Cultivation Center Stage

3:00 p.m.

Driving Efficiency and Innovation: How Case IH Precision Technology Empowers Farmers and Ranchers

Details

Ag Insights Hub

3:25 p.m.

Member Benefits "Get The Scoop" Sunday Winner Drawing

Cultivation Center Stage

Monday, January 12

8:00 a.m.

YF&R Discussion Meet Final Four

Cultivation Center Stage

9:00 a.m.

EPA's Approach to Smart Pesticide Policy

Details

Cultivation Center Stage

9:00 a.m.

Farm Credit Resources

Details

Ag Insights Hub

9:30 a.m.

How to Engage and Empower Young Leaders: Best Practices from Youth Organization CEOs

Details

Cultivation Center Stage

9:30 a.m.

Driving Rural Prosperity: How JBS Fuels Agricultural Growth

Details

Ag Insights Hub

10:00 a.m.

Field to Fork Face-Off Hosted by the AFBF Promotion & Engagement Committee

Details

Cultivation Center Stage

10:55 a.m.

Member Benefits "Get The Scoop" Monday Winner Drawing

Cultivation Center Stage