How the Checkoff is Growing Soybean Demand

With global markets, unpredictable weather, and shifting input costs, long-term planning is essential. This session explores how the Soy Checkoff’s strategic investments create sustained domestic and international demand for U.S. soybeans across food, feed, fuel, industrial, and export markets—ensuring profitability and resilience for American farmers.

Speaker:

Paul Murphy-Spooner, Senior Director, External Communications, Soybean Checkoff