Why Attend Convention

Registration is open now for the American Farm Bureau Convention. There are so many reasons to attend! Which is your favorite?

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ONE

3 Action-Packed General Sessions

Feel the energy from the lights, sights and sounds of General Session. General Sessions offer attendees a chance to immerse themselves in motivating keynote speeches, engaging award ceremonies and reignite their fire for Farm Bureau. This year's closing general session features two-time national champion, Heisman Trophy winner, College Football Hall of Fame inductee, first-round NFL draft pick and former professional baseball player, Tim Tebow!

TWO

California Tours

From olives to avocados and Dodger Stadium to Santa Monica Pier, the Tours of California landmarks and unique agricultural landscape are a great reason to attend this year's American Farm Bureau Convention. Check out the list of tours here.

THREE

Imagine. Grow. Lead.

The AFBF 107th convention theme is “Imagine. Grow. Lead.” President Zippy Duvall will be the keynote speaker for the opening general session on Sunday, Jan. 11 where he will set his intention for the year ahead. His address, plus the convention’s many workshops, presentations, and events will encourage you to imagine a bright and successful future, grow within Farm Bureau, and lead in your communities.

FOUR

Educational Opportunities

Nowhere else will you get your choice of multiple workshops focused on ag-related topics in the fields of public policy, member engagement, rural development and consumer engagement. Learn from world-class speakers and educators on topics geared to inspire you and increase your knowledge.

FIVE

Convention Trade Show

Immerse yourself in an agricultural experience through the Trade Show’s cutting-edge innovations in agriculture, powerful speakers and exhibitors showcasing the latest in ag technology, tools and services. Stop by the AFBF booth for the Farm Bureau family backyard reunion. Plus, catch some TED-style talks on the Cultivation Center Stage or celebrate our grassroots at this popular opening reception.

SIX

Communicate, Collaborate & Influence (CCI) – a Consumer Engagement Program

Have you ever struggled to effectively engage with consumers? All convention attendees are invited to attend this pre-convention consumer engagement programming to build your skills and confidence for conveying the significance of agriculture to non-farmers.

SEVEN

NEW Empowering Young Leaders Reception

The Empowering Young Leaders Reception is a chance for us to celebrate our young members and stress the importance of their contributions throughout the organization and the ag industry. ALL registered convention attendees, 35 and younger, are invited to join us for an evening of food, fun and fellowship

EIGHT

Flapjack Fundraiser

Support the American Farm Bureau Foundation for Agriculture and fill up on delicious flapjacks at the Sunday morning Flapjack Fundraiser. Plus, see who wins the Book of the Year Award!

NINE

Awards & Competitions

Support your state’s Young Farmers & Ranchers members as they compete for top honors in the Discussion Meet, Excellence in Ag and Achievement Award competitions.

Watch as ten entrepreneurs pitch their innovative businesses to a panel of judges in an effort to win the grand prize: $50,000 in startup funds and title of Ag Innovation Challenge Winner.

Join us to see which faithful farm friend wins the honor of Farm Bureau Farm Dog of the Year, sponsored by Nestlé Purina PetCare. Plus, catch the moving video featuring the winning canine.

TEN

Farm Bureau Family

The American Farm Bureau Convention isn’t just our flagship event as an organization: it truly is a family reunion. Across Farm Bureau, we are truly a family. Make plans to join us and invite friends and neighbors to be a part of this inspiring annual event.